Industry predictions – A new frontier is coming…

A New Frontier is Coming

What’s to come in the year ahead? Here are Cary Collier’s thoughts about how this year will pan out and what will be the hottest trends and wellness industry predictions. 

Cary Collier, principal, Blu Spas / Collier Concepts

(Click here for the full article from Spa Business Industry Insights)

Whether called active living, wellness, or intentional communities, for families, couples, or individuals abandoning solo living, awareness is rising to improve “connections and community” to avoid or remedy loneliness and isolation. The ideal model is a clean eco-development that checks the boxes for the land, the water, the built environment, the food, the people, and the offerings for a “wonderful life” to be achievable. Equally important, where we call home is changing, as the cost of living and real estate continues to increase beyond the reach of the young and old. The question is – will the definition of “community” adapt? I believe it will, and that our thought leaders and influencers in wellness will lead the way.

Nature and wellness go together well, but the increase in extreme weather patterns – especially extreme heat – means that we must now collaborate on solutions for rethinking outdoor spaces to protect against direct sunlight and heat. This means reimagining indoor and outdoor spaces for wellness, spa, hospitality and mixed-use residential/community spaces. Design fixes to enclose select outdoor spaces, shade and cooling alternatives for pool design and accessories, and creating interiorscaping concepts to bring nature inside are all up for consideration. For many, if not all, motivation is high to nurture nature for any reason.

The merging of med-spa, longevity clinics, diagnostics, bio harmonizing, slow beauty and fitness with wellness spas is not a new topic, but a new frontier is coming. The wealthy will be served, but serving the rest of us is the quest. Results-focused and driven activities, therapies, programs, guidelines, tracking, and gathering will garnish an abundance of solutions for what ails you and for living a life well-lived. Add ‘sensory living’ by design, with crafted programs or happenings that add emotional value, such as joy and happiness. This is what we must plan for the power of emotion.

A collective observation of our world today is, “People just want to feel something.”

A new frontier is coming.