Blu Galaxy
Tell me about this new adaptable wellness model. Where did this new idea come from?
Blu Galaxy is the offspring of our work on 400+ projects in over 40 countries, our analysis of what’s missing in the wellness industry both from experiential and business model perspectives and our sense of the trending direction for our industry.
Inspired by our work around the world over the last 30 years, the concept is a ‘healthy living ecosystem’; a refuge of simplicity and play; a wellness haven with a village vibe for guests, community and visitors.
Blu Galaxy is modular and adaptable in size and offerings and includes:
- festive and fresh take on the age-old tradition of contrast bathing mineral and salt flotation pools, saunas, steams, salt and aroma caves, exotic showers, mud baths, cowboy baths and more
- communal and private lounging, private cabins, food & beverage, retail
- spa and wellness therapies and fitness gym and studios
- for all seasons, indoor and outdoor facilities and experiences
Blu Galaxy is ideal for a wide range of venues, including as a free-standing facility, for mixed-use developments, urban, mountain and beach sites, hotels and destination resorts, hot springs and residential projects, active living and more.
We’re excited by the numbers and adaptability for this wellness model; it’s a game-changer compared to a traditional spa. This is an attractor asset conceived to tap into a broad market demand.
As a departure from our prior work, we’ve intentionally not positioned Blu Galaxy as a spa because it’s so much more than a spa.
Importantly, its operating model isn’t burdened by the heavy payroll load borne by spas.
While the majority of our work has been in the hospitality universe, we believe that accessibility and inclusivity should be driving goals for a wellness project.
We’re confident that this approach coupled with the way we’re bundling various experiences will resonate with guests.
How will Blu Galaxy be community focused and how will you push the envelope of wellness?
When considering how to make our concept approachable and accessible, we intentionally looked for ways to create something fun and engaging for a wide swath of the market, including both adults and families.
One of the things we like about Blu Galaxy is that the climate and vibe of Blu Galaxy can be manipulated by the hour or day to cater more directly to a specific market.
For example, with adjustments in lighting, music and F&B offerings, Blu Galaxy can meld into a very social night venue for adults and into a more family friendly venue by day.
We envision Blu Galaxy locations in a wide range of venues or in tandem with an eclectic mix of complementary businesses, such as planned communities, lodging, ski resorts, food & beverage, retail, organic farming, hydroponics, breweries, wineries, workspace projects, festivals and more.
We’re actively expanding our wellness team to better pursue the range of emerging wellness opportunities. Our immediate expansion plans include collaborations and partnerships with innovative manufacturers, with forward-thinking technology groups to deliver revolutionary wellness experiences and practical operating solutions.
We’re confident that Blu Galaxy is a great vehicle for leveraging these opportunities; its mix of offerings are life-rewarding with a healthy dose of happiness and the possibilities for bundling these various experiences are endless.
On every level, we are immersed in wellness and are fascinated with the evolution of the industry. We view ourselves as wellness explorers and, like many others, are inspired by the positive new thinking as to how wellness can be viewed more holistically to include your personal well-being as well as that of your family, tribe, community (both local and global) and our home planet.
We believe this notion will continue and expand to impact how we care for ourselves, each other, the land, water, food, the living and built environment and how nature is the holy grail of happiness and awe.
With this broad view, there are infinite ways we can do better and it’s empowering to consider that, even if we can’t solve the whole puzzle immediately, we can, step-by-step, make our lives and those of others better.
